Who We Are

...we are not your normal store.
We practice what we preach, we only stock what we rock.
We race motocross, ride BMX, listen to punk, drink cider, play darts and take the piss, we laugh, we cry, we try and sometimes we fail, but we try again and again.
​We welcome you as our friends be you a racer, rider, skater, rocker or rapper, a misfit or a punk, to our home on the World Wide Web, come on in, don't wipe your feet, take a seat and stay a while...

The Three54 crew.

Our History

 The Three54 brand is Lisa and Steve's alternative sports store and our story starts in the summer of 2006.
My name is Steve Jones and I am a motocross racer ,and during the summer of '06 I am an injured motocross racer, still going to races but not racing so I saved a little cash, bought an EZ-UP and some shelves and invested £354.00 into some stock, some Vans trainers, DC trainers, a couple of No-Fear t-shirts, 5 or 6 Fox Racing caps... not a lot... really not a lot.
The "shop" needed a name, a few floated around "lucky racing" "DD Sports", then I found the front number plate I had used in the 2005 Weston Beach Race with a big number 354 on it.
354 ride store - £354.00 spent - Three54 ride store.
Time to load the van and hit the road.
That initial £354.00 worth of stock was sold and for 2 years we put every penny of profit back into more stock, and more stock and more etc and by 2010 we had around £3500 worth of stock, but selling t-shirts, hats, trainers and stickers is not an easy way to make ones fortune...
Image is everything in alternative sports and while trying to keep the look fresh I purchased a checkered bonnet bra for my slammed lwb T4 transporter. A pretty poor quality, printed bra.
Lisa was gutted, and as a trained upholsterer she was shocked at the quality, "I could do better than that, let me have it and I'll make you a better one..." And boy did she, within weeks other people wanted her bra's, 'B' Bra's were in demand and have remained so for 9 years now and they are gracing vans as far away as America, Germany, Australia and even Bristol.
Three54 Tim store was born and continues to provide quality upholstery for inside and outside of your camper van.

In 2023 we have now split the websites. For all things upholstery, camper and van life, you are here - Three54 trim store, for all things bicycles and more clothing, you need to go to www.three54ridestore.co.uk or click the link in the menu bar.


Steve and Lisa Jones - AKA the Three54 crew.